Growth designer and design lead who works where design, revenue and ambiguity meet.

Experience

1. Farmers InsuranceFeb 2026 – Present · Remote

   Senior Product Designer

   Design lead for quote and acquisition, the top of Farmers' sales funnel, and for the company's most significant AI initiatives.

   • Own design strategy for the quote experience, the first interaction a prospective customer has with Farmers and the primary driver of new-business conversion.
   • Lead design across the company's top AI initiatives, defining how AI shows up in customer-facing and quoting experiences: interaction patterns, transparency and trust, and the guardrails a regulated category requires. First surfaces are live.
   • Establish the AI design patterns and standards other teams build against, creating consistency across the acquisition funnel as AI capabilities roll out.
   • Serve as the design voice in business strategy, shaping roadmap priorities and scope before requirements are written, and tie design decisions to quote starts, completion and downstream conversion.
2. VantaJan 2024 – Feb 2026 · Remote

   Senior Product Designer

   Sole designer on Vanta's first Self-Serve team, owning onboarding, activation and growth for downmarket, first-time compliance customers.

   • Helped define the team's charter, shaped how it worked using my growth experience from Podium, sat on its interview loops, and led all of its design work. Presented regularly to the CEO and CPO.
   • Redesigned the Compliance Roadmap into a guided Starter Guide: 7-day onboarding completion 26% → 50%, 30-day onboarding pass rate 55% → 75%. Across the Starter Guide, onboarding on track rose 54.2% → 58.8% and audit readiness on track 26.9% → 34%+.
   • Policy Start Page: policy creation in 30 days 36.6% → ~60% (+64%). Letter of Engagement: +60% initial Trust Center activations, weekly publishes up 50–67%.
   • Brought experimentation frameworks from Podium and Stash, defined a repeatable growth design process now used by other teams, and designed Vanta's first commenting system.
   • Wrote research plans and ran moderated customer interviews; prototyped with AI tools (v0, Base44). Helped shape Vanta's AI-native self-serve onboarding, which shipped after I left.

   Read the case study →
3. PodiumMay 2021 – Aug 2023 · Remote

   Senior Product Designer

   Led design on the Growth team, owning the funnel from ads and website through onboarding, the in-app homepage and activation.

   • Designed Podium's first onboarding for self-serve and sales-assisted users, mobile-first and personalized by industry. Activation (10 interactions in 14 days) rose 25% → 85% after 60 days, beating a 75% goal. Webchat setup 29% → 90%, integrations 10% → 85%.
   • Designed an AI review responder that motivated users before onboarding or a sales conversation.
   • Ran weekly sessions with onboarding managers and sales, led user research, and aligned with product marketing so the story held from first ad to first task. Mentored a product designer on the team.
   • After hitting the goal, agreed with the executive team to stop iterating and set up a lighter quarterly review. Nominated for the "Be a Founder" value award.

   Read the case study →
4. AttentiveJul 2020 – May 2021

   Product Designer

   • Led a self-service initiative that increased adoption and use 8x within 4 months. Owned the design language system for a new payment platform and improved team processes for critiques, sprints and design QA.
5. StashApr 2019 – Jul 2020

   Product Designer

   • Ran 1-week design sprints from discovery to launch with data science and research. Contributed to a 9x increase in tier upgrades, 4.8% fewer billing support tickets (saving 10+ hours a week), and a 282% increase in push opt-in, including a 7.19% lift in bank links. Profile redesign cut related support outreach by 8%.
6. Michael KorsMay 2017 – Apr 2019

   UX Designer

   • Led UX for the KORSVIP loyalty program: 1.2M sign-ups in the first year. A shopping-bag sign-up I designed became a top-two join point, driving 17.4% of all sign-ups at 34.4% conversion.
   • Co-led design of Michael Kors' first native apps: 200K downloads, 60K monthly active users, and the sales goal beaten by 100% in under six months.

   Read the case study →
7. Quidsi (an Amazon company)Jul 2016 – May 2017

   UX Designer

   • Created the design guidelines for a shared CMS across six sites, driving a 19% increase in component use. Key designer on bringing Amazon Prime to Quidsi's sites, working with teams in New Jersey and Seattle.
8. Earlier career2010 – 2016
   • Co-founder, Apexed (2014–2015): led a team of designers and iOS and Android developers; launched in 60+ countries. Co-founder, Perch (2015–2016): designed the app and secured seed investment.
   • Marketing Manager, Theorem (2013–2015) · Business Specialist, Apple (2011–2013) · Director of Digital Marketing & Design, Bertolotti Desserts (2010–2011)